Posted by Rebekah Wicke on 8/1/17
We’ve been inspired by Indian flavors – and you will be too!
In recent years, consumers have been pushing for more authentic ethnic cuisines and flavors. Millennials, of course, have influenced this, as they tend to be more adventurous eaters, but people in general have been more interested in having their food tell a story. As a result, cuisines from around the world have seen an increase in popularity.
Asian cuisine in particular has seen a huge rise in popularity, and in recent years, Thai, Korean, Vietnamese and Japanese foods and flavors have all seen substantial increases in both retail and foodservice. With this new interest in Asian cuisine, it is no surprise that Indian and South Asian cuisines have also been seeing growth as well. Indian and South Asian foods and flavors have been picking up steam in recent months, and we expect them to continue to grow in the coming months. So for us, it made sense to develop a new collection of South Asian and Indian inspired seasonings.
Always Interesting South Asian
Our taste trend research shows that Indian and South Asian curries are seeing a rise in popularity. Curries like vindaloo, butter chicken, and tikka masala and seasoning blends like garam masala, aren’t quite mainstream yet, but they’ve received an increasing amount of exposure in fine dining. What typically starts trending in fine dining eventually makes its way to retail, which is how we know these flavors will soon be making their way onto everything from potato chips to proteins to frozen meals at the grocery store.
The best thing about these curries and seasoning blends? They’re incredibly flavorful and meet consumers’ demands for complex ethnic and spicy flavors. Not only that, but they’re versatile. Here at Fuchs, we put a tikka masala seasoning on anything from proteins to sauces to snacks. Similarly, a curry seasoning could work in a milkshake, on trail mix, or in a cracker.
So what is the appeal of Indian cuisine? It tends to be spicy, for one. Millennials in particular are seeking out complex spicy flavors, which curries and South Asian spice blends definitely deliver. People have also been growing more and more health conscious, and South Asian cuisine gives off perceptions of health, as many of its dishes feature proteins, vegetables, and healthy spices, like turmeric and cumin.
Here at Fuchs, we’ve captured the vibrant and spicy flavors of South Asian cuisine in several of our custom seasonings. Drawing inspiration from India, Nepal, Bangladesh and more, these seasonings are sure to satisfy consumers’ desire for exotic and authentic ethnic flavors.
And Fuchs’ innovation doesn’t stop there. Our R&D team will develop custom seasoning solutions for your needs!
- Fuchs Admin